Our Story






Our Story



What do you want to be when you grow up?


Growing up in Philly can be rough. Not everyone can make it past the significant hurdles and be a success, but our founder Julian Baldwin was one of the lucky ones who did.


Except it wasn't really luck at all. It was hard work and, most importantly, opportunity.


Julian was fortunate enough to have opportunities that other kids around him didn't have, which eventually led to him landing at The Wharton School. When he arrived at Wharton, Julian was surprised to find that he wasn't the only one of his peers who still couldn't decisively answer the basic childhood question of what he wanted to be when he grew up.






Wow, by this point, he would have thought these people, especially these people, would have this figured out. But, it became clear to him just how hard this question is, even for people who may have had plenty of opportunity in their lives.


This was a bit of an ah-ha moment for Julian. It got him thinking about Melvin. If this was so hard for him and his Wharton classmates, how hard must it be for the Melvins of the world?


Melvin was his friend from home who was one of ten kids, born and raised in Philadelphia. He stayed local, hung out with Julian and his college friends and even attended college parties, yet he never enrolled. Julian always wondered in the back of his mind why Melvin didn’t take that extra step, and one day it became clear when Melvin confided that Julian was the first person that he had ever known personally to go to college. As bright as he was, Melvin couldn't see past his circumstances to even consider an option that was a bit of a stretch.


That's when Julian realized just how important accessible career mentoring is—for everyone, but especially for an underserved population. Making connections, real connections, with mentors can be the catalyst to change someone’s life. And that’s what we're doing.